We recently attended 2014 Natural Products Expo West in Anaheim (see my story, Where the Brands Are the Stars from the 2013 show) and International Housewares in Chicago. Both shows were incredibly successful in terms of brand story telling to media, conversion into placement wins and overall relationship building for our client. After many yearsContinue reading “Maximize Trade Shows for Media Success”
Tag Archives: public relations
Tips for Managing Exceptional Employees
During my corporate career at big name retail brands as well as start-ups, I had the opportunity to build my own teams and to manage some very talented people. I assumed that I was a good manager. Why not? My employees seemed happy, they were focused and they were productive. After I left my lastContinue reading “Tips for Managing Exceptional Employees”
Getting a Head Start on a New Year
Don’t get me wrong, I love, love each and every moment of the holiday season. Extra time with family and friends, festive parties, and the demonstrated expressions of giving and gratitude are especially sweet. But as the Thanksgiving turkey and pumpkin pie buzz begins to lift, it feels like we are suddenly ringing in theContinue reading “Getting a Head Start on a New Year”
Be Creative and Keep it Real
This week we had an event in LA for our client, BlueAvocado. Not just any event, this one was special. For anyone who has planned big events, you understand the many challenges as well as the immense satisfaction of a job well done when everything aligns and perhaps even exceeds your expectations. This was oneContinue reading “Be Creative and Keep it Real”
How to Pick the Right Video Maker?
We recently completed an amazing video project for our client, BlueAvocado. This particular project was so seamless, embodied such pitch perfect collaboration and most importantly, produced an end product that our client loved. This got me thinking, why are some projects so easy and at-times even magical and others are ‘good enough?’ If I haveContinue reading “How to Pick the Right Video Maker?”
Qualifying New Media Sites and Blogs
When working with non-traditional media sources – how do you separate the good from the bad? In PR speak, how do you qualify a good source? Traditional media metrics don’t apply. Since our clients play in the retail, consumer goods and services space, there really are no good Technorati type sources for us to reference.Continue reading “Qualifying New Media Sites and Blogs”
Where the Brands are the Stars
If you have never been to one of the big consumer trade shows, you are missing out on a great opportunity to really get to know an industry and marketplace from an on-the-ground perspective. As a consumer, it is the one place you can learn, explore and experience hundreds, sometimes thousands of consumer products byContinue reading “Where the Brands are the Stars”
Lessons From Third Grade
Recently my children’s grade school asked for parent volunteers to speak at Career Day. It wasn’t until my husband suggested that I should do it that I gave it a second look. As a “working mother” of three school age daughters I realized my responsibility to participate. Beyond the obvious reasons, my motivation was moreContinue reading “Lessons From Third Grade”
Are we all just modelizers?
Recently one of my interns suggested that I should write a book to share some of the advice she had experienced during her tenure with me. Needless to say I was flattered and genuinely surprised by this suggestion. The idea of remembering what you learn from others brought back memories of my early role models, theContinue reading “Are we all just modelizers?”
The Economy Isn’t Pretty But I Still Look Fabulous
Has the economic downturn affected consumer’s beauty routines? Intuitively we think the answer must be yes. When budget tightening hits, don’t we all re-examine what we need and what we want? But somehow the line between needs and wants has blurred considerably. It’s much more difficult in our hyper aware, consumer driven times to considerContinue reading “The Economy Isn’t Pretty But I Still Look Fabulous”
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