The proliferation of gift bag opportunities has created an overwhelming array of product placement opportunities for companies to consider. The practice of placing a company’s product into select event gift bags has spawned cottage industries among marketers, event producers and PR folks. The question becomes, when does it make sense to place a company’s productContinue reading “To Gift or Not to Gift?”
Monthly Archives: February 2013
Lessons From Third Grade
Recently my children’s grade school asked for parent volunteers to speak at Career Day. It wasn’t until my husband suggested that I should do it that I gave it a second look. As a “working mother” of three school age daughters I realized my responsibility to participate. Beyond the obvious reasons, my motivation was moreContinue reading “Lessons From Third Grade”
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