Learning to Shelter-in-Place

I have often felt a sense of disconnect with my inner sense of self and reconciling the obvious reality of being a suburban mom. In my mind, I’m still a somewhat cool wife and mom, juggling  a career, living and working in a bustling, crowded and chaotic city. My reality – I am a wife andContinue reading “Learning to Shelter-in-Place”

Applause Applause Applause

Well, it’s been four years since my last blog. Not for a lack of life moments worthy of sharing, said the mother of three. Rather than try and play catch-up, I will just share my latest with a small slice of perspective. I recently completed my third half marathon when I ran the 3M HalfContinue reading “Applause Applause Applause”

PR Lessons Translated For Product Marketers

Know Your Audience and Tailor the Offering Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-lovingContinue reading “PR Lessons Translated For Product Marketers”

Milestones in Parenting, Part One

Nothing like a hard deadline to kill lingering, steadfast procrastination. In advance of next week’s showing of the health video, “introduction to puberty” to the 4th grade student body, I had “the talk” with my ten-year old daughter. Spoiler alert – mission accomplished. We have enjoyed the successful launch, Introduction to Puberty to our firstborn,Continue reading “Milestones in Parenting, Part One”

Why Hire an Agency… When You Already Know What to Do?

During one of several recent potential new client meetings, as I listened to a successful business owner tell me over and over again, “Yes, yes we already know what to do, we just don’t have the bandwidth to do it” I wanted to smile, but of course I didn’t. It is true that bandwidth isContinue reading “Why Hire an Agency… When You Already Know What to Do?”

Tips for Managing Exceptional Employees

During my corporate career at big name retail brands as well as start-ups, I had the opportunity to build my own teams and to manage some very talented people. I assumed that I was a good manager. Why not? My employees seemed happy, they were focused and they were productive. After I left my lastContinue reading “Tips for Managing Exceptional Employees”

Lean In is good advice, Ask For What You Want works too

I joke to my friends that I am practically illiterate since having kids. Sadly, it’s not really a joke. As a former English lit major and daughter of a published linguist, this is a pretty sad state. Recently I have been picking up the (dusty) books on my nightstand and trying to stay the course.Continue reading “Lean In is good advice, Ask For What You Want works too”

Love Note to Austin

I was recently asked to share my perspective on being a mom in Austin for Elizabeth St., a site featuring “chic moms who know that life is best lived with style”. Their words not mine, but I was flattered and happy to share my opinions about fashion, food and culture. These are in many waysContinue reading “Love Note to Austin”

Qualifying New Media Sites and Blogs

When working with non-traditional media sources – how do you separate the good from the bad?  In PR speak, how do you qualify a good source? Traditional media metrics don’t apply. Since our clients play in the retail, consumer goods and services space, there really are no good Technorati type sources for us to reference.Continue reading “Qualifying New Media Sites and Blogs”

Lessons From Third Grade

Recently my children’s grade school asked for parent volunteers to speak at Career Day. It wasn’t until my husband suggested that I should do it that I gave it a second look. As a “working mother” of three school age daughters I realized my responsibility to participate. Beyond the obvious reasons, my motivation was moreContinue reading “Lessons From Third Grade”