October 2012 – We're Pivoting

Companies with the Best Reputation Have the Best Public Relations (Hint: It’s not just about press coverage)

What am I paying for if I am not seeing media coverage of my company, product or service? This question comes up often, in even the best client relationships. Good – no, great – public relations practitioners know that what we do is not just about chasing media impressions. Do not get me wrong; thisContinue reading “Companies with the Best Reputation Have the Best Public Relations (Hint: It’s not just about press coverage)”