View full e-kit: KSPR e-kit The company press kit has been such a mainstay of traditional public relations. For a new company, new product, or launch event, the press kit was almost always the first tangible collateral piece created as a primary means of communicating to external audiences, the who, what and why. Although the traditional press kitContinue reading “The Press Kit”
Monthly Archives: February 2010
Sizzle Reel
I’ve always been a big fan of video to tell a brand story. A great video can create excitement and interest in a way that other communication tools such as press releases, power points, brochures, e-kits and static images cannot. During my early Nordstrom days, I had the opportunity to see first-hand how corporate videos were producedContinue reading “Sizzle Reel”
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