One Year One Video

Projects + Events

We put this video recap together for our awesome client, bambeco. Last year (2010) was our first full year working with this emerging, powerhouse eco-retailer.  It is always a challenge summarizing your work in any format, but I think we did a good job capturing bambeco’s story in this short video.  Let us know what you think!

Call out to Vance Spicer, a NY based music and video producer for creating this with us.  Surrounding ourselves with smart + creative people always makes us look good.

Best,

Kimberly

Tools

bambeco summer look book

Projects + Events

bambecosummerbook

In the world of fashion and home décor, the seasonal look book is a great tool to tell the product and design story to media, partners and other key influencers.  However, developing a printed collateral piece on behalf of an environmentally conscious company, is a challenge and necessitates a careful and thoughtful approach. Bambeco (www.bambeco.com) is a retail upstart working to define the home and décor space for all things eco.

Bambeco is online only (for now…) and they do not print a catalog because they haven’t found a way to justify the higher sales and marketing to offset the environmental impact of using the resources to print, produce and mail catalogs. So instead, the company relies heavily on PR and social media outreach to tell its story. Luckily, they have a very customer focused culture, a great story, easy to navigate website, and amazing seasonal collections that appeal beyond the conscious consumer.

Earth Day 2010 marked bambeco’s one year anniversary. They had a great opportunity to celebrate their anniversary in NYC by partnering with LOHAS (Lifestyles of Health and Sustainability) for a series of influencer and media events. While in the city, we also scheduled some key desk side meetings for founder and CEO, Susan Aplin. For all of these reasons and more, we convinced bambeco to create a limited run of a summer look book. We promised to be economical with the choice of content, produce the book on recycled paper and limit the amount of books we mailed to media.

The business choice to practice eco policies mirror those choices faced every day by families or individuals endeavoring  to live their values.  It’s overwhelming.   As a wife and mother, I try to make conscious decisions that mitigate my family’s footprint.  We eliminated plastic water bottles 3 years ago and use (almost exclusively) re-usable shopping bags.  I think twice before making purchases.  Do we need it, can we re-use what we have and so on.  On the other hand, I drive a SUV that holds the big, 5 point harness car seats.  This feels like the safest choice to transport my 3 little girls.  I hope to drive a fuel friendly car when my kids outgrow the big car safety seats…

Back to bambeco and their decision to print a look book.  The end result was a great branded piece that was incredibly well received. Even late into the season, we continue to garner enthusiastic and positive response to the book.   If more people hear their message and fall in love with the green product choice, then we can sleep a little bit better and justify the “cost” of producing a printed book.

It’s been a while since I’ve posted here.  Feels good.  Enjoy!

Best,  Kimberly

Bambeco Reel

Sizzle Reel

Projects + Events

I’ve always been a big fan of video to tell a brand story.  A great video can create excitement and interest in a way that other communication tools such as press releases, power points, brochures, e-kits and static images cannot.

During my early Nordstrom days, I had the opportunity to see first-hand how corporate videos were produced and distributed amongst internal employee audiences to communicate events, changes and just get employees excited and proud to be at the company.  Over the years, as a PR manager/director at numerous companies, I helped produce many sizzle videos to be  shown at all-hands meetings, marketing retreats, brand conferences and the like.  Having been involved in so many video projects, it always surprised me how positive and enthusiastic the response was to even the most basic PR brand sizzle reels.  This clearly cemented my belief that a well planned and produced video was a powerful communication tool for any company to make a connection with its audience.

When contemplating a professional video project keep in mind that the time from ideation to filming, editing, sound mixing, music, production and numerous rounds of editing can be time consuming and costly.  The major cost factors depend on the type of video you need and the elements needed to make it happen (for instance, on location filming and professional talent call all increase the cost).

We just finished a video project for our eco furnishings client, bambeco.  We were able to stay on budget, keep the costs low and deliver a finished project in less than a month by spending the time up front planning, script writing and laying out and gathering all the assets before sending everything to video production.   We worked with Lava Studios in Austin, Texas.  They were a great partner, shared our urgency and very professional.  A great resource for photography was istockphoto.com.  Easy to search and purchase a variety of images.

The end result of much creativity, focus, and detailed work is a beautifully produced 3 minute sizzle reel that tells the bambeco story and communicates the essence of the brand to a broad audience.  We show a young brand that is visionary, exciting, energetic,  intelligent and design driven.   A well planned and executed video enables audiences to experience a brand without being told “this is what the brand is.”

From the initial script, shot sheet development, image selections, music choice, voice actor, and all the other elements involved, our goal was to create a compelling story and emotional connection to the brand.  Hope you enjoy it.  Please tell us what you think.