I’ve always been a big fan of video to tell a brand story. A great video can create excitement and interest in a way that other communication tools such as press releases, power points, brochures, e-kits and static images cannot.
During my early Nordstrom days, I had the opportunity to see first-hand how corporate videos were produced and distributed amongst internal employee audiences to communicate events, changes and just get employees excited and proud to be at the company. Over the years, as a PR manager/director at numerous companies, I helped produce many sizzle videos to be shown at all-hands meetings, marketing retreats, brand conferences and the like. Having been involved in so many video projects, it always surprised me how positive and enthusiastic the response was to even the most basic PR brand sizzle reels. This clearly cemented my belief that a well planned and produced video was a powerful communication tool for any company to make a connection with its audience.
When contemplating a professional video project keep in mind that the time from ideation to filming, editing, sound mixing, music, production and numerous rounds of editing can be time consuming and costly. The major cost factors depend on the type of video you need and the elements needed to make it happen (for instance, on location filming and professional talent call all increase the cost).
We just finished a video project for our eco furnishings client, bambeco. We were able to stay on budget, keep the costs low and deliver a finished project in less than a month by spending the time up front planning, script writing and laying out and gathering all the assets before sending everything to video production. We worked with Lava Studios in Austin, Texas. They were a great partner, shared our urgency and very professional. A great resource for photography was istockphoto.com. Easy to search and purchase a variety of images.
The end result of much creativity, focus, and detailed work is a beautifully produced 3 minute sizzle reel that tells the bambeco story and communicates the essence of the brand to a broad audience. We show a young brand that is visionary, exciting, energetic, intelligent and design driven. A well planned and executed video enables audiences to experience a brand without being told “this is what the brand is.”
From the initial script, shot sheet development, image selections, music choice, voice actor, and all the other elements involved, our goal was to create a compelling story and emotional connection to the brand. Hope you enjoy it. Please tell us what you think.
