Why Hire an Agency… When You Already Know What to Do?

During one of several recent potential new client meetings, as I listened to a successful business owner tell me over and over again, “Yes, yes we already know what to do, we just don’t have the bandwidth to do it” I wanted to smile, but of course I didn’t. It is true that bandwidth isContinue reading “Why Hire an Agency… When You Already Know What to Do?”

Tips for Managing Exceptional Employees

During my corporate career at big name retail brands as well as start-ups, I had the opportunity to build my own teams and to manage some very talented people. I assumed that I was a good manager. Why not? My employees seemed happy, they were focused and they were productive. After I left my lastContinue reading “Tips for Managing Exceptional Employees”

Getting a Head Start on a New Year

Don’t get me wrong, I love, love each and every moment of the holiday season. Extra time with family and friends, festive parties, and the demonstrated expressions of giving and gratitude are especially sweet. But as the Thanksgiving turkey and pumpkin pie buzz begins to lift, it feels like we are suddenly ringing in theContinue reading “Getting a Head Start on a New Year”

How to Pick the Right Video Maker?

We recently completed an amazing video project for our client, BlueAvocado. This particular project was so seamless, embodied such pitch perfect collaboration and most importantly, produced an end product that our client loved. This got me thinking, why are some projects so easy and at-times even magical and others are ‘good enough?’  If I haveContinue reading “How to Pick the Right Video Maker?”

Qualifying New Media Sites and Blogs

When working with non-traditional media sources – how do you separate the good from the bad?  In PR speak, how do you qualify a good source? Traditional media metrics don’t apply. Since our clients play in the retail, consumer goods and services space, there really are no good Technorati type sources for us to reference.Continue reading “Qualifying New Media Sites and Blogs”

Where the Brands are the Stars

If you have never been to one of the big consumer trade shows, you are missing out on a great opportunity to really get to know an industry and marketplace from an on-the-ground perspective. As a consumer, it is the one place you can learn, explore and experience hundreds, sometimes thousands of consumer products byContinue reading “Where the Brands are the Stars”

We Like To Build Things

We are all good at different things.  But what makes some people thrive while others flat line or simply falter?  The key is to understand what kind of employee you are. Regardless of title, we all answer to someone.  As a business founder and manager, my goal is to hire for the best skill setContinue reading “We Like To Build Things”

One Year One Video

We put this video recap together for our awesome client, bambeco. Last year (2010) was our first full year working with this emerging, powerhouse eco-retailer.  It is always a challenge summarizing your work in any format, but I think we did a good job capturing bambeco’s story in this short video.  Let us know whatContinue reading “One Year One Video”

A Look Back

I’m excited to see what this year will bring.   The holidays were filled with so much joy and energy.  Each moment with our 3 little girls was truly so precious and f-u-n.   It’s impossible to talk about my family without sounding saccharine, even to my own ears (!), but it is a very,Continue reading “A Look Back”