I’m excited to see what this year will bring. The holidays were filled with so much joy and energy. Each moment with our 3 little girls was truly so precious and f-u-n. It’s impossible to talk about my family without sounding saccharine, even to my own ears (!), but it is a very, very, sweet moment in our lives. I am grateful.
I was also feeling the itch to get back on schedule. It began slowly, intermittently, but increasing in velocity very quickly: thoughts, tangents, ideas, plans swirling in my head each night and again in the mornings. So, before I dive headlong into this New Year, I want to pause for a brief moment and reflect on another growing year running my namesake firm. Funny, when I incorporated the business, I really did not give it much thought beyond, well it’s a name I’ll remember. I do recall I wanted to keep it simple. Clever or obtuse has never been my mantle.
There were so many ups, downs, hits, misses and amazing moments. Too many to remember in one post. It was a year of very focused media relations for all of our clients. We kept a relentless focus. In the premium lifestyle space, consumer magazines still rule.
We made great relationships and garnered wins in the new media/social media space. However, the right placements in top-tier consumer magazines moved the needle, with measurable result to the bottom line for our clients. Anyone in PR (read public relations, not just “publicity”) understands that so much more is involved than media relations, but it (publicity) is one of the most measurable and tangible returns clients, investors, other stakeholders, employees and especially customers, want to see. Editorial wins still matter. They are hard earned and still elicit that oh-so-fleeting, but triumphant moment of happy. This year had many moments of happy.
I enter this year excited and prepared to move the needle a little more. Thanks for reading.