We recently completed an amazing video project for our client, BlueAvocado. This particular project was so seamless, embodied such pitch perfect collaboration and most importantly, produced an end product that our client loved. This got me thinking, why are some projects so easy and at-times even magical and others are ‘good enough?’ If I haveContinue reading “How to Pick the Right Video Maker?”
Monthly Archives: June 2013
Qualifying New Media Sites and Blogs
When working with non-traditional media sources – how do you separate the good from the bad? In PR speak, how do you qualify a good source? Traditional media metrics don’t apply. Since our clients play in the retail, consumer goods and services space, there really are no good Technorati type sources for us to reference.Continue reading “Qualifying New Media Sites and Blogs”
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