We are all good at different things. But what makes some people thrive while others flat line or simply falter? The key is to understand what kind of employee you are. Regardless of title, we all answer to someone. As a business founder and manager, my goal is to hire for the best skill set needed + personality fit. As adept as I think I am at “peeling the onion,” you simply never know what you get until they walk in the door and start running. And if they don’t run, well that presents a different set of problems!
But I digress. The purpose of this post is to say that at the midway point of my PR career I have found my “good.” I am a builder. I like to create things. Once I started my namesake agency and tried on several different types of clients, at various life stages, I soon found my good spot. Servicing young companies at the just-launched, but no one knows who we are or what we do phase has become a perfect fit. I meet a new client with a great product or service, I see endless possibilities to create and build something special.
To that end, here’s a sneak peak at a new ad (yes, an ad, not editorial placement), we created for our client, UK based Tints of Nature. They are a global beauty brand, available in 38 countries. We are in charge of helping them to build their nascent but growing US business. But why would a boutique PR agency be creating advertising? Back to my original point – I am a builder. Running my namesake firm has removed the impediments of layers and decision by committee, as well as silo verticals that many large companies suffer from. We don’t work with big companies with big budgets. We service the great ideas. Sometimes we do things that are not traditional. If it helps our clients define their brand and grow their business, we build it.
A shout out to our fantastic graphic design partner, Omnibus Designs. We’ve worked with them for many years and we always look forward to the magic.