Building a Brand, Without the Big Marketing Budget

Tints of Nature Lookbook I have blogged about the importance of creating a lookbook for clients that have an assortment of products or collections (see “bambeco summer lookbook” June 2010). The books can even be re-purposed for customers as a selling tool. In my Williams Sonoma days, we actually re-purposed the customer catalog images andContinue reading “Building a Brand, Without the Big Marketing Budget”

We Like To Build Things

We are all good at different things.  But what makes some people thrive while others flat line or simply falter?  The key is to understand what kind of employee you are. Regardless of title, we all answer to someone.  As a business founder and manager, my goal is to hire for the best skill setContinue reading “We Like To Build Things”