Tints of Nature Lookbook I have blogged about the importance of creating a lookbook for clients that have an assortment of products or collections (see “bambeco summer lookbook” June 2010). The books can even be re-purposed for customers as a selling tool. In my Williams Sonoma days, we actually re-purposed the customer catalog images andContinue reading “Building a Brand, Without the Big Marketing Budget”
Tag Archives: organic beauty
The Economy Isn’t Pretty But I Still Look Fabulous
Has the economic downturn affected consumer’s beauty routines? Intuitively we think the answer must be yes. When budget tightening hits, don’t we all re-examine what we need and what we want? But somehow the line between needs and wants has blurred considerably. It’s much more difficult in our hyper aware, consumer driven times to considerContinue reading “The Economy Isn’t Pretty But I Still Look Fabulous”
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