We are all whole human beings with complex identities and none of us can be defined solely by the work that we do. Our identities and our roles intersect continuously. I am a feminist and social justice advocate. I like to create and build things. My tool kit is sales and marketing. I am anContinue reading “Unapologetically, Myself“
I am an optimist who carries hope for progressive, meaningful change in my lifetime.
“How does an intention become an action?”
I spent the last year of my life helping people find their joy – in fact, it was part of my job description. Now, in the face of an unanticipated setback, the profound sense of joy I found in helping others is grounding me in gratitude in the face of tumult and change. Throughout myContinue reading “Finding Joy in the Tumult”
A career is a journey not an endpoint.
Non-profits are always important but in a pandemic they are absolutely essential.
Late to the game, but I’m now understanding that a professional life can mean real world impact that measures more than profit and loss. While I come to this with some insights and transferable skills, I also know I have much to learn, and that’s honestly the best part.
When we were thinking about what kind of opening party we wanted, the idea to make it a Made In Austin themed event was an easy one. Five Two SQ Integrated PR was born in Austin (New Integrated PR Agency, Five Two SQ Opens its Doors in Austin, Texas). Not by birthright, but I haveContinue reading “Made in Austin”
Imagine asking this question to some of the most iconic, celebrated, and successful names in NFL history: Marcus Allen, Ronnie Lott, Roy Green, Jonathan Ogden, Eric Dickerson and Greg Lloyd. Well, I recently sat down and interviewed them for the making of a launch video. Be jealous, it was a surreal, pinch me moment. TheseContinue reading “What Makes You Smile?”
We recently attended 2014 Natural Products Expo West in Anaheim (see my story, Where the Brands Are the Stars from the 2013 show) and International Housewares in Chicago. Both shows were incredibly successful in terms of brand story telling to media, conversion into placement wins and overall relationship building for our client. After many yearsContinue reading “Maximize Trade Shows for Media Success”