Finding Joy in the Tumult

I spent the last year of my life helping people find their joy – in fact, it was part of my job description. Now, in the face of an unanticipated setback, the profound sense of joy I found in helping others is grounding me in gratitude in the face of tumult and change. Throughout myContinue reading “Finding Joy in the Tumult”

Show Me the Money

Late to the game, but I’m now understanding that a professional life can mean real world impact that measures more than profit and loss. While I come to this with some insights and transferable skills, I also know I have much to learn, and that’s honestly the best part.

Made in Austin

When we were thinking about what kind of opening party we wanted, the idea to make it a Made In Austin themed event was an easy one. Five Two SQ Integrated PR was born in Austin (New Integrated PR Agency, Five Two SQ Opens its Doors in Austin, Texas). Not by birthright, but I haveContinue reading “Made in Austin”

What Makes You Smile?

Imagine asking this question to some of the most iconic, celebrated, and successful names in NFL history: Marcus Allen, Ronnie Lott, Roy Green, Jonathan Ogden, Eric Dickerson and Greg Lloyd. Well, I recently sat down and interviewed them for the making of a launch video. Be jealous, it was a surreal, pinch me moment. TheseContinue reading “What Makes You Smile?”

Maximize Trade Shows for Media Success

We recently attended 2014 Natural Products Expo West in Anaheim (see my story, Where the Brands Are the Stars from the 2013 show) and International Housewares in Chicago. Both shows were incredibly successful in terms of brand story telling to media, conversion into placement wins and overall relationship building for our client. After many yearsContinue reading “Maximize Trade Shows for Media Success”

Getting a Head Start on a New Year

Don’t get me wrong, I love, love each and every moment of the holiday season. Extra time with family and friends, festive parties, and the demonstrated expressions of giving and gratitude are especially sweet. But as the Thanksgiving turkey and pumpkin pie buzz begins to lift, it feels like we are suddenly ringing in theContinue reading “Getting a Head Start on a New Year”

Be Creative and Keep it Real

This week we had an event in LA for our client, BlueAvocado.  Not just any event, this one was special. For anyone who has planned big events, you understand the many challenges as well as the immense satisfaction of a job well done when everything aligns and perhaps even exceeds your expectations. This was oneContinue reading “Be Creative and Keep it Real”