Don’t Call Us Party Planners

The entertainment industry loves to promote the image of public relations as an industry filled with glossy, shiny, stiletto-heeled party planners. Think Samantha Jones of Sex and the City or Gwyneth Paltrow sitting at her desk every day, looking perfect and unruffled while waiting for the phone to ring and springing into action only whenContinue reading “Don’t Call Us Party Planners”

How to Pick the Right Video Maker?

We recently completed an amazing video project for our client, BlueAvocado. This particular project was so seamless, embodied such pitch perfect collaboration and most importantly, produced an end product that our client loved. This got me thinking, why are some projects so easy and at-times even magical and others are ‘good enough?’  If I haveContinue reading “How to Pick the Right Video Maker?”

Where the Brands are the Stars

If you have never been to one of the big consumer trade shows, you are missing out on a great opportunity to really get to know an industry and marketplace from an on-the-ground perspective. As a consumer, it is the one place you can learn, explore and experience hundreds, sometimes thousands of consumer products byContinue reading “Where the Brands are the Stars”

To Gift or Not to Gift?

The proliferation of gift bag opportunities has created an overwhelming array of product placement opportunities for companies to consider. The practice of placing a company’s product into select event gift bags has spawned cottage industries among marketers, event producers and PR folks. The question becomes, when does it make sense to place a company’s productContinue reading “To Gift or Not to Gift?”

Building a Brand, Without the Big Marketing Budget

Tints of Nature Lookbook I have blogged about the importance of creating a lookbook for clients that have an assortment of products or collections (see “bambeco summer lookbook” June 2010). The books can even be re-purposed for customers as a selling tool. In my Williams Sonoma days, we actually re-purposed the customer catalog images andContinue reading “Building a Brand, Without the Big Marketing Budget”

The Economy Isn’t Pretty But I Still Look Fabulous

Has the economic downturn affected consumer’s beauty routines?  Intuitively we think the answer must be yes.  When budget tightening hits, don’t we all re-examine what we need and what we want?   But somehow the line between needs and wants has blurred considerably. It’s much more difficult in our hyper aware, consumer driven times to considerContinue reading “The Economy Isn’t Pretty But I Still Look Fabulous”

Adventures in Book Publishing

We have a wonderful client and friend who is a savvy magazine publisher, editor, marketing wiz, television writer and overall brilliant person. To call him a prolific content producer is an understatement.  Recently he came to us with a completed manuscript for a fast paced, women’s fiction novel.  Think murder mystery set among the socialContinue reading “Adventures in Book Publishing”

Rock Star Media Tour + LOHAS Events

Just returned from a great week in NYC to help our client bambeco celebrate their 2-year anniversary by participating in a series of media and networking events.  After major events, as much as we want to move on or at least rest on our laurels (hah) for a bit, we absolutely do not.  As quicklyContinue reading “Rock Star Media Tour + LOHAS Events”

Virgin Tour, SXSW

Although I have lived in Austin for the past 4 years, this year marked my first SXSW.  I consider myself a regular to other destination events here in town, but SXSW is clearly the BIG one putting Austin on the radar beyond Tex Mex, live music and a laid back lifestyle. Luckily I had someContinue reading “Virgin Tour, SXSW”