To Gift or Not to Gift?

The proliferation of gift bag opportunities has created an overwhelming array of product placement opportunities for companies to consider. The practice of placing a company’s product into select event gift bags has spawned cottage industries among marketers, event producers and PR folks. The question becomes, when does it make sense to place a company’s productContinue reading “To Gift or Not to Gift?”

Building a Brand, Without the Big Marketing Budget

Tints of Nature Lookbook I have blogged about the importance of creating a lookbook for clients that have an assortment of products or collections (see “bambeco summer lookbook” June 2010). The books can even be re-purposed for customers as a selling tool. In my Williams Sonoma days, we actually re-purposed the customer catalog images andContinue reading “Building a Brand, Without the Big Marketing Budget”

The Economy Isn’t Pretty But I Still Look Fabulous

Has the economic downturn affected consumer’s beauty routines?  Intuitively we think the answer must be yes.  When budget tightening hits, don’t we all re-examine what we need and what we want?   But somehow the line between needs and wants has blurred considerably. It’s much more difficult in our hyper aware, consumer driven times to considerContinue reading “The Economy Isn’t Pretty But I Still Look Fabulous”

Adventures in Book Publishing

We have a wonderful client and friend who is a savvy magazine publisher, editor, marketing wiz, television writer and overall brilliant person. To call him a prolific content producer is an understatement.  Recently he came to us with a completed manuscript for a fast paced, women’s fiction novel.  Think murder mystery set among the socialContinue reading “Adventures in Book Publishing”

Rock Star Media Tour + LOHAS Events

Just returned from a great week in NYC to help our client bambeco celebrate their 2-year anniversary by participating in a series of media and networking events.  After major events, as much as we want to move on or at least rest on our laurels (hah) for a bit, we absolutely do not.  As quicklyContinue reading “Rock Star Media Tour + LOHAS Events”

Virgin Tour, SXSW

Although I have lived in Austin for the past 4 years, this year marked my first SXSW.  I consider myself a regular to other destination events here in town, but SXSW is clearly the BIG one putting Austin on the radar beyond Tex Mex, live music and a laid back lifestyle. Luckily I had someContinue reading “Virgin Tour, SXSW”

One Year One Video

We put this video recap together for our awesome client, bambeco. Last year (2010) was our first full year working with this emerging, powerhouse eco-retailer.  It is always a challenge summarizing your work in any format, but I think we did a good job capturing bambeco’s story in this short video.  Let us know whatContinue reading “One Year One Video”

RISE Austin, PR for Small Business

Very often I am asked to share PR insights and best practices.  PR is such a misunderstood profession that I relish these opportunities to share, educate and inspire.  My goal is to break down PR myths, one presentation at a time.   Just this past week for example I had the chance to host a RISEContinue reading “RISE Austin, PR for Small Business”

bambeco summer look book

bambecosummerbook In the world of fashion and home décor, the seasonal look book is a great tool to tell the product and design story to media, partners and other key influencers.  However, developing a printed collateral piece on behalf of an environmentally conscious company, is a challenge and necessitates a careful and thoughtful approach. Bambeco (www.bambeco.com) isContinue reading “bambeco summer look book”