When we were thinking about what kind of opening party we wanted, the idea to make it a Made In Austin themed event was an easy one. Five Two SQ Integrated PR was born in Austin (New Integrated PR Agency, Five Two SQ Opens its Doors in Austin, Texas). Not by birthright, but I have grown into my Austin-ness over the past eight years. Our community of business partners, clients, influencers and most importantly, our friends represent the core of what makes this town great: people who work smart and also know when to chill, we enjoy the culinary and music scene and then we walk, run, hike it off and get ready to do it all again another day. We like to meet, in person, face to face. We like to share resources and ideas. We root for each other. We celebrate each of our successes. And, we say “welcome to Austin” when we meet newcomers. Toto, we are not in San Francisco anymore. I was excited to finally host my official opening party in our beautiful space in downtown Austin. I knew it was the ‘home’ for Five Two the moment I walked in. I have enjoyed the proverbial corner office, as well as the corporate cubicle – I was done with all forms of traditional office space. So the minute I walked into the warm natural light and Edwardian style architecture, of what was surely someone’s private residence before it became a part of the downtown office space, I knew I was “home.” For Five Two, I wanted a space that I could re-imagine as my own, modern elements and contemporary style, but with functional office needs in mind. While the decision to move in was very quick, the settling into and actual “move in” took much longer. But after six plus months, we were ready to officially open our doors and share the space we created. Before we get into the party details, what’s an opening party without a branded swag bag? So, we reached out to our same Austin friends, colleagues, past and current clients and asked them if they wanted to participate in our gift bag.
As you can see, the who’s who and what’s what of the best media, the best in beauty, spa, eco lifestyle and specialty foods – all Made in Austin brands were present. We love you – BlueAvocado, Eliza Page, Kohana Coffee, Milk + Honey, Oatmega Bars, RAE Cosmetics, Sikara & Co, Society Diaries, Sticky Toffee Pudding and Tiny Taiga. And the party? With local hot spot Contigo Catering providing the nibbles and Daily Juice Austin‘s addictive Mr. Resistor super energizing organic shot of lemon juice, cayenne pepper and ginger – this was not going to be your ordinary get out the Titos party. Last but not least, our former client and now friend, Paige Davis of Soul Sparks was on hand to ground us with a thoughtful and spot on mini mediation to mark the evening’s intent and to capture all of the positive energy in the room. And that, my friend, was our Made in Austin opening party for Five Two SQ.