I have often felt a sense of disconnect with my inner sense of self and reconciling the obvious reality of being a suburban mom. In my mind, I’m still a somewhat cool wife and mom, juggling a career, living and working in a bustling, crowded and chaotic city. My reality – I am a wife andContinue reading “Learning to Shelter-in-Place”
Non-profits are always important but in a pandemic they are absolutely essential.
Late to the game, but I’m now understanding that a professional life can mean real world impact that measures more than profit and loss. While I come to this with some insights and transferable skills, I also know I have much to learn, and that’s honestly the best part.
Well, it’s been four years since my last blog. Not for a lack of life moments worthy of sharing, said the mother of three. Rather than try and play catch-up, I will just share my latest with a small slice of perspective. I recently completed my third half marathon when I ran the 3M HalfContinue reading “Applause Applause Applause”
When we were thinking about what kind of opening party we wanted, the idea to make it a Made In Austin themed event was an easy one. Five Two SQ Integrated PR was born in Austin (New Integrated PR Agency, Five Two SQ Opens its Doors in Austin, Texas). Not by birthright, but I haveContinue reading “Made in Austin”
Know Your Audience and Tailor the Offering Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-lovingContinue reading “PR Lessons Translated For Product Marketers”
Imagine asking this question to some of the most iconic, celebrated, and successful names in NFL history: Marcus Allen, Ronnie Lott, Roy Green, Jonathan Ogden, Eric Dickerson and Greg Lloyd. Well, I recently sat down and interviewed them for the making of a launch video. Be jealous, it was a surreal, pinch me moment. TheseContinue reading “What Makes You Smile?”
I’ve booked, staffed and supported media desk sides, also known as press tours throughout my PR career which has included many big, well known brands such as Williams Sonoma and west elm and many small companies who enjoy a national market presence and have a distribution strategy in place but they lack broad based, nationalContinue reading “Press Tour Secrets”
Nothing like a hard deadline to kill lingering, steadfast procrastination. In advance of next week’s showing of the health video, “introduction to puberty” to the 4th grade student body, I had “the talk” with my ten-year old daughter. Spoiler alert – mission accomplished. We have enjoyed the successful launch, Introduction to Puberty to our firstborn,Continue reading “Milestones in Parenting, Part One”
During one of several recent potential new client meetings, as I listened to a successful business owner tell me over and over again, “Yes, yes we already know what to do, we just don’t have the bandwidth to do it” I wanted to smile, but of course I didn’t. It is true that bandwidth isContinue reading “Why Hire an Agency… When You Already Know What to Do?”