Love Note to Austin

I was recently asked to share my perspective on being a mom in Austin for Elizabeth St., a site featuring “chic moms who know that life is best lived with style”. Their words not mine, but I was flattered and happy to share my opinions about fashion, food and culture. These are in many waysContinue reading “Love Note to Austin”

Be Creative and Keep it Real

This week we had an event in LA for our client, BlueAvocado.  Not just any event, this one was special. For anyone who has planned big events, you understand the many challenges as well as the immense satisfaction of a job well done when everything aligns and perhaps even exceeds your expectations. This was oneContinue reading “Be Creative and Keep it Real”

Don’t Call Us Party Planners

The entertainment industry loves to promote the image of public relations as an industry filled with glossy, shiny, stiletto-heeled party planners. Think Samantha Jones of Sex and the City or Gwyneth Paltrow sitting at her desk every day, looking perfect and unruffled while waiting for the phone to ring and springing into action only whenContinue reading “Don’t Call Us Party Planners”

How to Pick the Right Video Maker?

We recently completed an amazing video project for our client, BlueAvocado. This particular project was so seamless, embodied such pitch perfect collaboration and most importantly, produced an end product that our client loved. This got me thinking, why are some projects so easy and at-times even magical and others are ‘good enough?’  If I haveContinue reading “How to Pick the Right Video Maker?”

Qualifying New Media Sites and Blogs

When working with non-traditional media sources – how do you separate the good from the bad?  In PR speak, how do you qualify a good source? Traditional media metrics don’t apply. Since our clients play in the retail, consumer goods and services space, there really are no good Technorati type sources for us to reference.Continue reading “Qualifying New Media Sites and Blogs”

Where the Brands are the Stars

If you have never been to one of the big consumer trade shows, you are missing out on a great opportunity to really get to know an industry and marketplace from an on-the-ground perspective. As a consumer, it is the one place you can learn, explore and experience hundreds, sometimes thousands of consumer products byContinue reading “Where the Brands are the Stars”

To Gift or Not to Gift?

The proliferation of gift bag opportunities has created an overwhelming array of product placement opportunities for companies to consider. The practice of placing a company’s product into select event gift bags has spawned cottage industries among marketers, event producers and PR folks. The question becomes, when does it make sense to place a company’s productContinue reading “To Gift or Not to Gift?”

Lessons From Third Grade

Recently my children’s grade school asked for parent volunteers to speak at Career Day. It wasn’t until my husband suggested that I should do it that I gave it a second look. As a “working mother” of three school age daughters I realized my responsibility to participate. Beyond the obvious reasons, my motivation was moreContinue reading “Lessons From Third Grade”

Are we all just modelizers?

Recently one of my interns suggested that I should write a book to share some of the advice she had experienced during her tenure with me. Needless to say I was flattered and genuinely surprised by this suggestion. The idea of remembering what you learn from others brought back memories of my early role models, theContinue reading “Are we all just modelizers?”

PR Tips for Entrepreneurs

I was recently asked by a reporter at my local daily, the Austin American Statesman to provide some PR tips for entrepreneurs. There are so many great PR professionals in Austin; I was flattered they asked me and was of course happy to oblige. As with many of the best opportunities, this one required aContinue reading “PR Tips for Entrepreneurs”