To Gift or Not to Gift?

The proliferation of gift bag opportunities has created an overwhelming array of product placement opportunities for companies to consider. The practice of placing a company’s product into select event gift bags has spawned cottage industries among marketers, event producers and PR folks. The question becomes, when does it make sense to place a company’s productContinue reading “To Gift or Not to Gift?”

Lessons From Third Grade

Recently my children’s grade school asked for parent volunteers to speak at Career Day. It wasn’t until my husband suggested that I should do it that I gave it a second look. As a “working mother” of three school age daughters I realized my responsibility to participate. Beyond the obvious reasons, my motivation was moreContinue reading “Lessons From Third Grade”

Are we all just modelizers?

Recently one of my interns suggested that I should write a book to share some of the advice she had experienced during her tenure with me. Needless to say I was flattered and genuinely surprised by this suggestion. The idea of remembering what you learn from others brought back memories of my early role models, theContinue reading “Are we all just modelizers?”

PR Tips for Entrepreneurs

I was recently asked by a reporter at my local daily, the Austin American Statesman to provide some PR tips for entrepreneurs. There are so many great PR professionals in Austin; I was flattered they asked me and was of course happy to oblige. As with many of the best opportunities, this one required aContinue reading “PR Tips for Entrepreneurs”

Building a Brand, Without the Big Marketing Budget

Tints of Nature Lookbook I have blogged about the importance of creating a lookbook for clients that have an assortment of products or collections (see “bambeco summer lookbook” June 2010). The books can even be re-purposed for customers as a selling tool. In my Williams Sonoma days, we actually re-purposed the customer catalog images andContinue reading “Building a Brand, Without the Big Marketing Budget”

Companies with the Best Reputation Have the Best Public Relations (Hint: It’s not just about press coverage)

What am I paying for if I am not seeing media coverage of my company, product or service? This question comes up often, in even the best client relationships. Good – no, great  – public relations practitioners know that what we do is not just about chasing media impressions. Do not get me wrong; thisContinue reading “Companies with the Best Reputation Have the Best Public Relations (Hint: It’s not just about press coverage)”

We Like To Build Things

We are all good at different things.  But what makes some people thrive while others flat line or simply falter?  The key is to understand what kind of employee you are. Regardless of title, we all answer to someone.  As a business founder and manager, my goal is to hire for the best skill setContinue reading “We Like To Build Things”

The Economy Isn’t Pretty But I Still Look Fabulous

Has the economic downturn affected consumer’s beauty routines?  Intuitively we think the answer must be yes.  When budget tightening hits, don’t we all re-examine what we need and what we want?   But somehow the line between needs and wants has blurred considerably. It’s much more difficult in our hyper aware, consumer driven times to considerContinue reading “The Economy Isn’t Pretty But I Still Look Fabulous”

Adventures in Book Publishing

We have a wonderful client and friend who is a savvy magazine publisher, editor, marketing wiz, television writer and overall brilliant person. To call him a prolific content producer is an understatement.  Recently he came to us with a completed manuscript for a fast paced, women’s fiction novel.  Think murder mystery set among the socialContinue reading “Adventures in Book Publishing”