Know Your Audience and Tailor the Offering Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-lovingContinue reading “PR Lessons Translated For Product Marketers”
Tag Archives: community
Lessons From Third Grade
Recently my children’s grade school asked for parent volunteers to speak at Career Day. It wasn’t until my husband suggested that I should do it that I gave it a second look. As a “working mother” of three school age daughters I realized my responsibility to participate. Beyond the obvious reasons, my motivation was moreContinue reading “Lessons From Third Grade”
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