Tag Archives: brand building

PR Lessons Translated For Product Marketers

Know Your Audience and Tailor the Offering Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-lovingContinue reading “PR Lessons Translated For Product Marketers”

Press Tour Secrets

I’ve booked, staffed and supported media desk sides, also known as press tours throughout my PR career which has included many big, well known brands such as Williams Sonoma and west elm and many small companies who enjoy a national market presence and have a distribution strategy in place but they lack broad based, nationalContinue reading “Press Tour Secrets”