Press Tour Secrets

I’ve booked, staffed and supported media desk sides, also known as press tours throughout my PR career which has included many big, well known brands such as Williams Sonoma and west elm and many small companies who enjoy a national market presence and have a distribution strategy in place but they lack broad based, nationalContinue reading “Press Tour Secrets”

Why Hire an Agency… When You Already Know What to Do?

During one of several recent potential new client meetings, as I listened to a successful business owner tell me over and over again, “Yes, yes we already know what to do, we just don’t have the bandwidth to do it” I wanted to smile, but of course I didn’t. It is true that bandwidth isContinue reading “Why Hire an Agency… When You Already Know What to Do?”

Maximize Trade Shows for Media Success

We recently attended 2014 Natural Products Expo West in Anaheim (see my story, Where the Brands Are the Stars from the 2013 show) and International Housewares in Chicago. Both shows were incredibly successful in terms of brand story telling to media, conversion into placement wins and overall relationship building for our client. After many yearsContinue reading “Maximize Trade Shows for Media Success”

Tips for Managing Exceptional Employees

During my corporate career at big name retail brands as well as start-ups, I had the opportunity to build my own teams and to manage some very talented people. I assumed that I was a good manager. Why not? My employees seemed happy, they were focused and they were productive. After I left my lastContinue reading “Tips for Managing Exceptional Employees”

RISE Austin, PR for Small Business

Very often I am asked to share PR insights and best practices.  PR is such a misunderstood profession that I relish these opportunities to share, educate and inspire.  My goal is to break down PR myths, one presentation at a time.   Just this past week for example I had the chance to host a RISEContinue reading “RISE Austin, PR for Small Business”