Bambeco Summer Preview

Warm weather months bring the promise of al fresco entertaining and leisurely summer dining. Today’s modern hostess favors colorful summer styles that are safe for the family and the environment.  At the same time our hostess does not want to pay more to live her green values. At bambeco, their eco-chic décor and home furnishings celebrateContinue reading “Bambeco Summer Preview”

Austin Shines on April 30

There’s no shortage of talent flocking to Austin these days. musicians, filmmakers and restaurateurs find their feet in the hidden gem of Texas, and this spring, jewelry designers will have their day. From local boutique owner Elizabeth Serrato, the brilliant mind behind the Second Street District’s style landmark, Eliza Page, a grand plan to hostContinue reading “Austin Shines on April 30”

The Press Kit

View full e-kit:  KSPR e-kit The company press kit has been such a mainstay of traditional public relations.  For a new company, new product, or launch event, the press kit was almost always the first tangible collateral piece created as a primary means of communicating to external audiences, the who, what and why.  Although the traditional press kitContinue reading “The Press Kit”

Sizzle Reel

I’ve always been a big fan of video to tell a brand story.  A great video can create excitement and interest in a way that other communication tools such as press releases, power points, brochures, e-kits and static images cannot. During my early Nordstrom days, I had the opportunity to see first-hand how corporate videos were producedContinue reading “Sizzle Reel”

Eco-Style Within Reach

As we execute on bambeco.com’s spring 2010 plans, we are looking at this year’s 40th Anniversary Earth Day celebration in April.  This Earth Day also marks the one year anniversary of bambeco.com’s launch.  We’ve been working with bambeco since June of 2009.  If you follow our facebook.com/kimberlystrenkpr page,  you know their stylish brand of eco-homeContinue reading “Eco-Style Within Reach”

Social Media – Results Now Please

A year ago, new clients did not mention or even ask about social media.  Today, it’s invariably the second question I get asked.  I tell clients not to get overwhelmed by this hugely influential, but unwieldy new medium.  Social media from a PR perspective doesn’t really change how we approach the business of telling aContinue reading “Social Media – Results Now Please”

But What Do You Do?

I love meeting new people.  It’s always interesting to hear not only “what they do” but how they talk about what they do.  Lately I seem to have been out more than normal and have consequently had lots of opportunities to answer this question.  I’ve encountered many politely interested, but completely blank stares.  You can’t just say “I’mContinue reading “But What Do You Do?”