This week we had an event in LA for our client, BlueAvocado. Not just any event, this one was special. For anyone who has planned big events, you understand the many challenges as well as the immense satisfaction of a job well done when everything aligns and perhaps even exceeds your expectations. This was one of those events.
Our client recently announced the second XO(eco) collection designed by Lauren Conrad. A news release and press kit delivery is fine and good but we did not think it was enough. Although there were some very real challenges to making it happen, in this case, we felt strongly, maybe a little insistent that our client let us plan a media and influencer launch party – the real kind, not virtual.
When we plan an event, we see every element as an opportunity to tell the client’s story. One of the reasons we love working with BlueAvocado is that their story is fun to talk about and they have many assets that make for a compelling story— a woman-run sustainable design company that delivers on their promise to the environment, to customers, to partners, and to shareholders. We felt every element of the event needed to communicate this marriage of sustainability and style. From our electronic-only invite to the eco paper all collateral pieces were printed on we looked at each element to ensure authenticity and consistency.
We integrated the design patterns from the XO(eco) collection into many elements of the event from the invitation to the table settings (Why use boring table numbers when a beautiful print is much more memorable?).
Last but not least, what’s a great party without great food? The menu Bouchon, Beverly Hills created for our event reflected the eco + sustainable theme of the XO(eco) collection.
Hope this inspires you the next time you are contemplating an event. Or the next time you get to be a guest and just enjoy someone else’s efforts, you may look at all the details and custom touches with a different point of view.
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