In the world of fashion and home décor, the seasonal look book is a great tool to tell the product and design story to media, partners and other key influencers. However, developing a printed collateral piece on behalf of an environmentally conscious company, is a challenge and necessitates a careful and thoughtful approach. Bambeco (www.bambeco.com) is a retail upstart working to define the home and décor space for all things eco.
Bambeco is online only (for now…) and they do not print a catalog because they haven’t found a way to justify the higher sales and marketing to offset the environmental impact of using the resources to print, produce and mail catalogs. So instead, the company relies heavily on PR and social media outreach to tell its story. Luckily, they have a very customer focused culture, a great story, easy to navigate website, and amazing seasonal collections that appeal beyond the conscious consumer.
Earth Day 2010 marked bambeco’s one year anniversary. They had a great opportunity to celebrate their anniversary in NYC by partnering with LOHAS (Lifestyles of Health and Sustainability) for a series of influencer and media events. While in the city, we also scheduled some key desk side meetings for founder and CEO, Susan Aplin. For all of these reasons and more, we convinced bambeco to create a limited run of a summer look book. We promised to be economical with the choice of content, produce the book on recycled paper and limit the amount of books we mailed to media.
The business choice to practice eco policies mirror those choices faced every day by families or individuals endeavoring to live their values. It’s overwhelming. As a wife and mother, I try to make conscious decisions that mitigate my family’s footprint. We eliminated plastic water bottles 3 years ago and use (almost exclusively) re-usable shopping bags. I think twice before making purchases. Do we need it, can we re-use what we have and so on. On the other hand, I drive a SUV that holds the big, 5 point harness car seats. This feels like the safest choice to transport my 3 little girls. I hope to drive a fuel friendly car when my kids outgrow the big car safety seats…
Back to bambeco and their decision to print a look book. The end result was a great branded piece that was incredibly well received. Even late into the season, we continue to garner enthusiastic and positive response to the book. If more people hear their message and fall in love with the green product choice, then we can sleep a little bit better and justify the “cost” of producing a printed book.
It’s been a while since I’ve posted here. Feels good. Enjoy!
As we execute on bambeco.com’s spring 2010 plans, we are looking at this year’s 40th Anniversary Earth Day celebration in April. This Earth Day also marks the one year anniversary of bambeco.com’s launch. We’ve been working with bambeco since June of 2009. If you follow our facebook.com/kimberlystrenkpr page, you know their stylish brand of eco-home furnishings and décor is amazing and continues to grow in breadth and reach every day.
Following is one successful element from our client’s spring PR outreach. We sent this to lifestyle and design magazines for inclusion in their April issues:
As you plan your Earth Day stories, consider some of the following eco-friendly gadgets and entertaining product ideas from bambeco.com. Bambeco is the home furnishings and décor company where your eco-conscious style, intersects with your home and lifestyle needs. Launched on Earth Day 2009, bambeco has quickly won customers and a loyal devoted fan base of followers (www.bambeco.com or twitter.com/bambeco). Now more than ever, bambeco makes it easy to be green.
Following are a few of our picks from the new spring collection.
Soleil Serving Trays. These Soleil Servings Trays are bold and striking with bright colors and made from 100% recycled material. The trays are finished with 100% biodegradable polyurethane, giving them the feel of leather covering and protection for added water proofing. reg. $39.00 – $82.00
Contempo Dinnerware Collection. Available in 3 spring colors: turquoise, ivory and lime. Ceramic dinnerware made from natural clay and sealed with a food safe and earth friendly glaze. All of the paints and dyes used in the coloring process are milk based. Each piece is strong and durable for a long lasting dinnerware collection. reg. $8.95 – $162.95
Mosaic, Gate and Woodblock Collection. Available in two colors: Lake and Java. A fresh take for the modern table, this geometric pattern mimics the intricate glass work of artisans. Made from linen and cotton with low impact dyes. $15.00 – $24.00
Aurora Glow String Lights. Totally sustainable, hang beautiful Aurora Glow string lights once and enjoy their artisan glow every night! Illuminate your outdoor spaces with beautiful and festive solar powered hand-blown glass string lights. Six lights crafted from colored and clear hand-blown glass and luminescent details adorn a clear wire and come complete with six high powered LED lights and copper hanging hooks. Aurora Glow string lights are powered by the sun, with a solar panel located nearly 15 feet away from the first glass globe. Plant or mount the solar collector away from the lights and enjoy the glow at night while collecting the maximum amount of sunlight during the day. reg $57.00