Category Archives: Errant Musings

RISE Austin, PR for Small Business

Very often I am asked to share PR insights and best practices.  PR is such a misunderstood profession that I relish these opportunities to share, educate and inspire.  My goal is to break down PR myths, one presentation at a time.   Just this past week for example I had the chance to host a RISEContinue reading “RISE Austin, PR for Small Business”

A Look Back

I’m excited to see what this year will bring.   The holidays were filled with so much joy and energy.  Each moment with our 3 little girls was truly so precious and f-u-n.   It’s impossible to talk about my family without sounding saccharine, even to my own ears (!), but it is a very,Continue reading “A Look Back”

Social Media – Results Now Please

A year ago, new clients did not mention or even ask about social media.  Today, it’s invariably the second question I get asked.  I tell clients not to get overwhelmed by this hugely influential, but unwieldy new medium.  Social media from a PR perspective doesn’t really change how we approach the business of telling aContinue reading “Social Media – Results Now Please”

But What Do You Do?

I love meeting new people.  It’s always interesting to hear not only “what they do” but how they talk about what they do.  Lately I seem to have been out more than normal and have consequently had lots of opportunities to answer this question.  I’ve encountered many politely interested, but completely blank stares.  You can’t just say “I’mContinue reading “But What Do You Do?”