Category Archives: Errant Musings

Much of my PR life has followed the rhythm of the seasons.  Living in the world of premium consumer products, we are always working one or two seasons ahead.  Christmas 2009 has already happened for us and we still have Halloween candy unwrapped! Currently we are deep in the throes of spring 2010.  It’s alwaysContinue reading “Seasonal Outreach”

A year ago, new clients did not mention or even ask about social media.  Today, it’s invariably the second question I get asked.  I tell clients not to get overwhelmed by this hugely influential, but unwieldy new medium.  Social media from a PR perspective doesn’t really change how we approach the business of telling aContinue reading “Social Media – Results Now Please”

I love meeting new people.  It’s always interesting to hear not only “what they do” but how they talk about what they do.  Lately I seem to have been out more than normal and have consequently had lots of opportunities to answer this question.  I’ve encountered many politely interested, but completely blank stares.  You can’t just say “I’mContinue reading “But What Do You Do?”

Welcome to my first official blog on my first official blog entry.  A brief explanation to the obvious – why blog? I hope to use this as a forum to share best practices and open the proverbial kimono a bit more, share the process, thinking, and tactical execution that goes into the things we do for ourContinue reading “Musings on PR”