During one of several recent potential new client meetings, as I listened to a successful business owner tell me over and over again, “Yes, yes we already know what to do, we just don’t have the bandwidth to do it” I wanted to smile, but of course I didn’t. It is true that bandwidth isContinue reading “Why Hire an Agency… When You Already Know What to Do?”
Category Archives: Errant Musings
Tips for Managing Exceptional Employees
During my corporate career at big name retail brands as well as start-ups, I had the opportunity to build my own teams and to manage some very talented people. I assumed that I was a good manager. Why not? My employees seemed happy, they were focused and they were productive. After I left my lastContinue reading “Tips for Managing Exceptional Employees”
Lean In is good advice, Ask For What You Want works too
I joke to my friends that I am practically illiterate since having kids. Sadly, it’s not really a joke. As a former English lit major and daughter of a published linguist, this is a pretty sad state. Recently I have been picking up the (dusty) books on my nightstand and trying to stay the course.Continue reading “Lean In is good advice, Ask For What You Want works too”
Love Note to Austin
I was recently asked to share my perspective on being a mom in Austin for Elizabeth St., a site featuring “chic moms who know that life is best lived with style”. Their words not mine, but I was flattered and happy to share my opinions about fashion, food and culture. These are in many waysContinue reading “Love Note to Austin”
Qualifying New Media Sites and Blogs
When working with non-traditional media sources – how do you separate the good from the bad? In PR speak, how do you qualify a good source? Traditional media metrics don’t apply. Since our clients play in the retail, consumer goods and services space, there really are no good Technorati type sources for us to reference.Continue reading “Qualifying New Media Sites and Blogs”
Lessons From Third Grade
Recently my children’s grade school asked for parent volunteers to speak at Career Day. It wasn’t until my husband suggested that I should do it that I gave it a second look. As a “working mother” of three school age daughters I realized my responsibility to participate. Beyond the obvious reasons, my motivation was moreContinue reading “Lessons From Third Grade”
Are we all just modelizers?
Recently one of my interns suggested that I should write a book to share some of the advice she had experienced during her tenure with me. Needless to say I was flattered and genuinely surprised by this suggestion. The idea of remembering what you learn from others brought back memories of my early role models, theContinue reading “Are we all just modelizers?”
PR Tips for Entrepreneurs
I was recently asked by a reporter at my local daily, the Austin American Statesman to provide some PR tips for entrepreneurs. There are so many great PR professionals in Austin; I was flattered they asked me and was of course happy to oblige. As with many of the best opportunities, this one required aContinue reading “PR Tips for Entrepreneurs”
Companies with the Best Reputation Have the Best Public Relations (Hint: It’s not just about press coverage)
What am I paying for if I am not seeing media coverage of my company, product or service? This question comes up often, in even the best client relationships. Good – no, great – public relations practitioners know that what we do is not just about chasing media impressions. Do not get me wrong; thisContinue reading “Companies with the Best Reputation Have the Best Public Relations (Hint: It’s not just about press coverage)”
We Like To Build Things
We are all good at different things. But what makes some people thrive while others flat line or simply falter? The key is to understand what kind of employee you are. Regardless of title, we all answer to someone. As a business founder and manager, my goal is to hire for the best skill setContinue reading “We Like To Build Things”
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