Pattern Recognition Is My Superpower

I had an unexpected reflection this week after interviewing for a strategic communications role. While technically I was the candidate, and honestly I should have been nervous because it was an opportunity I was ideally suited for, but it felt more like a strategy session. There was an easy exchange of ideas and thoughtful reflectionsContinue reading “Pattern Recognition Is My Superpower”

Building a Culture of Philanthropy From the Inside Out

Why would a nonprofit launch its biggest fundraising campaign to staff before going public to potential donors? Because program staff are not just employees — they are the most important stakeholders. This may not seem like an obvious step in the nonprofit sector. After all, you need donors — lots of them — to fuelContinue reading “Building a Culture of Philanthropy From the Inside Out”

Who Said 50 Was the Finish Line?

Taking on a big, unfamiliar challenge and seeing it through has been a powerful affirmation: I’m still growing, gaining strength, and building momentum. I’m showing up with more clarity, capacity, and drive than ever before.

Show Me the Money

Late to the game, but I’m now understanding that a professional life can mean real world impact that measures more than profit and loss. While I come to this with some insights and transferable skills, I also know I have much to learn, and that’s honestly the best part.

PR Lessons Translated For Product Marketers

Know Your Audience and Tailor the Offering Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-lovingContinue reading “PR Lessons Translated For Product Marketers”

Press Tour Secrets

I’ve booked, staffed and supported media desk sides, also known as press tours throughout my PR career which has included many big, well known brands such as Williams Sonoma and west elm and many small companies who enjoy a national market presence and have a distribution strategy in place but they lack broad based, nationalContinue reading “Press Tour Secrets”