I had an unexpected reflection this week after interviewing for a strategic communications role. While technically I was the candidate, and honestly I should have been nervous because it was an opportunity I was ideally suited for, but it felt more like a strategy session. There was an easy exchange of ideas and thoughtful reflectionsContinue reading “Pattern Recognition Is My Superpower”
Tag Archives: marketing
Building a Culture of Philanthropy From the Inside Out
Why would a nonprofit launch its biggest fundraising campaign to staff before going public to potential donors? Because program staff are not just employees — they are the most important stakeholders. This may not seem like an obvious step in the nonprofit sector. After all, you need donors — lots of them — to fuelContinue reading “Building a Culture of Philanthropy From the Inside Out”
A Year Containing Multitudes
It’s at the edges of waiting for life to happen that time seems to slow its cadence.
Getting a Head Start on a New Year
Don’t get me wrong, I love, love each and every moment of the holiday season. Extra time with family and friends, festive parties, and the demonstrated expressions of giving and gratitude are especially sweet. But as the Thanksgiving turkey and pumpkin pie buzz begins to lift, it feels like we are suddenly ringing in theContinue reading “Getting a Head Start on a New Year”
How to Pick the Right Video Maker?
We recently completed an amazing video project for our client, BlueAvocado. This particular project was so seamless, embodied such pitch perfect collaboration and most importantly, produced an end product that our client loved. This got me thinking, why are some projects so easy and at-times even magical and others are ‘good enough?’ If I haveContinue reading “How to Pick the Right Video Maker?”
Where the Brands are the Stars
If you have never been to one of the big consumer trade shows, you are missing out on a great opportunity to really get to know an industry and marketplace from an on-the-ground perspective. As a consumer, it is the one place you can learn, explore and experience hundreds, sometimes thousands of consumer products byContinue reading “Where the Brands are the Stars”
Are we all just modelizers?
Recently one of my interns suggested that I should write a book to share some of the advice she had experienced during her tenure with me. Needless to say I was flattered and genuinely surprised by this suggestion. The idea of remembering what you learn from others brought back memories of my early role models, theContinue reading “Are we all just modelizers?”
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